When someone asks AI who to hire in your city — does it say your name?
A roofer, an electrician, a wedding photographer — your next customer is asking ChatGPT who to call. RT66 Strategy asks the same questions your customers ask, across the five major AI assistants, records every answer, and hands you the route from invisible to recommended.
The best-reviewed businesses aren’t the ones AI names.
We asked the five major AI assistants 339 real customer questions about one Louisville trade and recorded every answer. A company sitting fifth in the market by Google reviews was named in under 1% of them — while a competitor with a fraction of the reviews got cited more than any directory, because its website answers the questions machines read.
The reputation you’ve already earned doesn’t count until machines can read it. That’s the gap we measure — and the gap we route you out of.
From invisible to recommended, mile by mile.
No mystery, no retainers for vague “optimization.” Four stops, each one measured.
The baseline
We ask the five major AIs the exact questions your customers ask about your trade in your city — and record every answer. You see precisely where you stand: who gets named, who doesn’t, and what the winners have that you don’t.
Your report
Every fix with exact directions: the page, what’s there now, what belongs there instead — and who does it, your web person or you. Plain words a busy owner can hand straight to whoever builds the site.
The fixes
You work the list and check items off in your dashboard. Most fixes are settings and a few lines, not rebuilds — and we hand you some finished, like the AI summary file written from your own site’s information.
Every Monday
We re-measure your market every week. Mark a fix done and the next scan verifies it took — or tells you why not. You watch the needle move on real answers, not a guess dressed up as a graph.
An honest instrument, or nothing.
No promised positions.
Anyone promising you a ranking in AI answers is guessing. We promise the measurement: what the assistants said this week, what changed, and what to fix next.
We say what we couldn’t measure.
Every report lists the checks that didn’t run and why — instead of quietly averaging them in. A measurement that doesn’t say where it stops isn’t a measurement.
We measured ourselves first.
Before any client, we ran the instrument on our own website. It scored 63 out of 100. This site is us working our own route map — and publishing the result.
Built for the businesses people actually call.
Local service businesses — the trades AI gets asked about every day. We take one business per trade, per city, so your measurement never serves your competitor.
Questions owners actually ask
What is AI visibility?
It’s whether AI assistants — ChatGPT, Gemini, Perplexity, Claude, Google’s AI — name and recommend your business when someone asks the questions your customers ask. More buyers start there every month, and the assistants pick from what they can read, not from who does the best work.
How is this different from SEO?
SEO fights for a spot on a results page. We work on whether an assistant, writing one answer, says your name — which depends on different things: whether machines can read your reviews, whether you’re one business or four spellings, whether your pages answer questions in words an assistant can quote. Good SEO doesn’t guarantee any of it; we measure it directly.
Do you guarantee I’ll move up?
No — and that’s the point. Nobody controls what the assistants say, so anyone offering a guaranteed position is selling a guess. What we guarantee is the measurement: your market re-measured every Monday, every fix verified against real answers, and an honest account of what moved.
Find out what AI says about your market.
Your Mile 0 measurement: the questions, the answers, who gets named, and where you stand — before you spend a dollar fixing anything.
Get your Mile 0 measurement